To highlight the Child Care Resource and Referral network and better connect with communities across Alaska, we take a fresh look at our name and a new approach to the way we present ourselves – one that creatively depicts our promise to the communities we serve.
The name thread is chosen to signify “the common thread” that ties together Alaska’s network of Child Care Resource and Referral organizations – which supports families, early educators and communities around the state.
thread CEO, Candace Winkler, comments, “thread is a very strong brand. It ties our statewide network together and conveys a sense of the work we do to connect parents, early care and education programs, and communities together to guide Alaska’s children to success. thread really works. It is simple enough to resonate with grandmothers caring for their grandchildren and bold enough to work with professional early educators across the state. We love it and look forward to sharing our new name with communities across Alaska.”
AN ADVOCATE: Not just a supporter, but a firm believer in the importance of early care and education — and all the benefits this provides to Alaska’s children, families, businesses, and our overall community. As one that promotes for the best interests of another, the Network is a champion for the entire field.
EXPERT: The Network is not only a skilled professional in the field of early care and education, but also highly knowledgeable when it comes to understanding the needs of Alaska’s individual communities. This expertise is based on both the training and experiences of the cumulative members of this unique statewide Network.
A GUIDE: The Network encourages and supports their consumers by connecting them to dependable resources within the early care and education system. The network’s assistance in navigating the often confusing and difficult process builds community through this unique community engagement.
VITAL: Vital is described as “full of life and vigor”, “fundamentally concerned with affecting life and living beings” and “tending to renew or refresh the living.” This is at the heart of what the network provides to those in Alaska…starting at the family core.
- thread develops new logo to go with rebrand.
- Child Care Connection / thread Volume 6 Newsletters.
- thread releases an updated brochure.
- The Department of Education & Early Development launches the Alaska Pre-Kindergarten Pilot Project (AP3), beginning public investment in pre-k costs across the state.
- Child Care Connection (thread), Play N Learn, and SEA-AEYC come together to form Alaska’s Child Care Resource & Referral Network. The Network launches with a new brand and name: thread, signifying the common thread of support for families, early educators, and communities.
- Tips, Tools & Resource booklet is developed.
- thread boasts new logo/rebrand with a fun holiday card.
Step Up for Kids Advocacy Campaign – this was one of thread’s first entrees into advocacy work.