When using thread in written sections, follow these guidelines:
- Lower case and bold for thread
- Use in red when able
- Do not use quotes, title case, or upper case
thread Logo
The full color logo should be placed primarily on a solid, neutral background, including white, and preferably one that is lighter than the value of the primary red.
- thread Logo CMYK
- thread Logo RGB
- thread Logo REVERSE
- thread Logo Black
- thread Logo: housed and managed by
- thread Logo: in partnership with
thread Colors
thread red
Pantone Uncoated 200U
C 0 M 100 Y 90 K 20
R 190 G 3 B 46
WEB #be202e
gray
Pantone Uncoated 424U
C 0 M 0 Y 0 K70
R 109 G 110 B 113
WEB #6d6e71
purple
C 73 M 90 Y 33 K 21
R 87 G 51 B 99
WEB #573363
Typography
There are two font families suggested: Tarzana and Futura. If these fonts are unavailable, use Arial Narrow as a substitute for headlines, and Arial as a substitute for body copy.
Primary Fonts:
Futura Book, Futura Condensed, Tarzana Narrow
Secondary Fonts:
Arial and Arial Narrow Accent Font: BlackJack
